Placemaking in Filo


The people and groups involved in the work and how they organize themselves:

Identify Admins:

  • Effects: Who is marked as an admin

  • Who needs to be able to shape the Campus and control access?

Identify Groups

  • Effects: How Filo is divided into floors/rooms

  • What groups do people primarily identify with for their work? Ex. Teams, Departments, Attendees/Speakers, Volunteers etc. Ex. Break Domain into Team rooms or floors if team is most important; by department if department mattes most, by day if day of event is most important

Identify Roles/Badges

  • Effects: What badges exist and who gets them

  • What are the groups and relationships that people need to be able to see? Ex. Badge by Team, Department, Speaker/Attendee, Executive, etc.

Identify Recognition-based roles

  • Effects: What badges exist and who gets them

  • What are the recognition-based activities the group undertakes? Ex. Badge for the Star of the Week, Top Sales Leader, etc.


The coordination, communication, interaction, roles, and responsibilities of the people in a certain work practice – the connections between the groups of an organization.

Identify Important Meetings, Calls and other communication touchpoints

  • Effects: What Zoom calls are included in the floors/rooms and where they are included; what tools and instructions are included in various shared floors/rooms Ex. Weekly All Hands, Daily Standup, Ad Hoc phone calls.

Identify how frequently should these groups interact with each other, and in what channels or modes

  • Effects: Where the Zoom calls described in the last section are located. Ex. Daily Zoom calls should be the largest in a floor. Weekly, monthly, quarterly might be other rooms.

Identify the hierarchies that need to be supported with various access levels

  • Effects: Access to areas. Ex. leadership team needs to be able to go anywhere and do anything.

Identify what places these touchpoints should occur in.


The physical environment where the work tasks are accomplished; e.g., office layout, network topology

Identify existing useful places in the real, physical world

  • Effects: What places might need to go in the Domain, and how they are grouped Ex. If there are two floors of offices in the physical office, try to group those two floors in Filo as well

Identify “wishful” places - places the real, physical world doesn’t have but that would make everyone’s work easier, more social, etc.

  • Effects: What places might need to go in the Domain, and how they are grouped


The documents or other physical/virtual things that are created while working or tools that are used to support the work

Identify useful tools for each place in Filo, using what tools are already available in the physical analog

  • Effects: What tiles/tools to put in the various floors/rooms Ex. If the physical All Hands room has a big whiteboard, add a Whiteboarding tool to the virtual All Hands room

Identify useful tools that transcend floors/rooms - the tools many people use frequently

  • Effects: What tiles/tools to make most obvious and widely available

Brand & Sensory Experience

The materials that create a visual, sound, and other sensory experience of a workplace

Identify useful brand aspects that express the culture

  • Effects: The colors, imagery and media included in a domain Ex: If a physical lobby uses banners and printed materials to welcome visitors and teammates, include the imagery from those in floor headers and room tiles

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